MLBB Philippines launches ALLSTAR Campaign through "Be The Bida"

Allowing Filipino MLBB players to become their own superstar

Mobile Legends: Bang Bang Philippines launches its localized ALLSTAR campaign Be The Bida. The project by international gaming developer and publisher MOONTON Games will unveil various activities that aim to encourage Filipino fans to be their own superstar despite how busy Filipino students, workers, or couples can get.

"Each day, we get too busy with our acads, work, or other activities that we forget about our dreams. With our Be The Bida campaign, we hope to spark joy once again and excitement for our fans to connect to their aspirations," says Alyssa Mae Calicdan, MOONTON Games Marketing Manager for Gaming. "MLBB has been a part of Filipinos' daily lives and we'd like for the game to help unleash the superstar in them."